An Analysis of Various Award Based Websites

When it comes to major awards in the entertainment world, I expect to be dazzled and amazed. I think we can all relate to associating these award shows with the glitz and glamour of stars on the red carpet. Because of this, I immediately think that the websites for these awards would be equally as bourgeois. In this article, I analyze the websites of five major awards and determine what works and what doesn’t.
What Works:

  • The site is fully responsive and adjusts to any screen size, including mobile
  • Bright, clear, and vivid images that are relevant
  • Oscars logo does serve as a link to the homepage

What Doesn’t:

  • The navigation menu scrolls halfway down the screen but then disappears
  • Every link in the nav bar leads to pages that all follow the same concept, until you reach the ‘Email Sign-Up’ which leads to a different webpage

Thoughts: On first glance, the site is slightly underwhelming and not what I would expect from something so prestigious. It follows a simple concept and color palette, with the typical large images being shown at the top of the screen and everything following the same color scheme of white, gold, black and red. Something I was not a fan of, but might be a personal opinion, was the fact that some images on the page have a hover effect and can be linked, while others cannot. A better idea would be to have consistency between all images on the page. Overall, albeit simple, the site is effective and sleek.

Site #2: The GRAMMYs

What Works:

  • Unlike the Oscars, the form to receive emails does not take the user to another site
  • There is an option to log into Facebook Messenger and speak to someone live about questions you have about the awards
  • Vivid imagery that is edited to effectively include text in many places around the site

What Doesn’t:

  • The home page seems busy
  • Very little hover effects anywhere on the site – could make it difficult for those who are hard of seeing or have other disabilities

Thoughts: Much like the website for the Oscars, the GRAMMY website follows a very basic color palette and site layout that is decorated with images and text throughout. The home page implements many features, including multiple images as links, slideshows, links to external sites, and more, which makes it seem busy. Something that annoyed me throughout was the multitude of advertising, however, I’m not sure there is a way to avoid that. One consideration would be to consider alternative ways to advertise so that it is not plugged directly into the middle of the site and its content.

Site #3: The Golden Globes

What Works:

  • Site is responsive to all screen sizes
  • Navigation pane stands out and is easy to read and use

What Doesn’t:

  • Many of the images used as the header on the homepage are dark and/or blurry
  • Sundance Film Festival plug that clashes with everything else on the site
  • A lot of content thrown onto the homepage in a way that is overwhelming and almost tacky
  • No content or images are removed to make the mobile version easier to look at or navigate

Thoughts: Much like the sites that have already been analyzed, the web space for the Golden Globes is simple in some ways, yet has many occurences of going over the top – and not in a good way. There is little to no of the glitz and glamour that I would expect from something of this caliber, and instead the website is filled with images, links, text, etc. that come off as crowded. The home page in particular uses many images that are of low quality, which is distracting and takes away from the rest of the images that are of good size and quality.

Site #4: The TONYS

What Works:

  • Overall sleek and classy design
  • Everything follows the same color scheme and even the images that aren’t the same color aren’t distracting
  • Images used on the home screen header are meticulously designed to show off the appeal of Broadway

What Doesn’t:

  • Even on the biggest screen size there is no menu across the top of the screen
  • The mobile version of the site still contains a lot of information and images and an annoying menu

Thoughts: By far my favorite of them all, the Tony Award website depicts the simple glamour that I would expect. The theme throughout follows a simple light blue, white, and silver theme with images of sparkles and stars implemented into designs. I also like how the homepage is simple and only shows the necessities, which are presented without being busy or overwhelming. My only fault with the website is the menu, which is only available through clicking in the top corner. Once the menu is clicked on, the menu items have to be clicked on to show any sub menus.

Site #5: THE EMMYS

What Works:

  • Menu across the top of the screen that includes drop downs
  • News and Features section of home page is simple and uses the same size images and text for each one, creating fluidity and makes it easy to look at

What Doesn’t:

  • No buttons on homepage slideshow to change the image/link
  • The blue, red, and yellow blocks on the home page seem out of place

Thoughts: The header of this website was the closest to what I was expecting, but still not quite it. The Emmys site is simple and sophisticated and clearly shows what it is going for. All of the images are relevant and high definition, adding to the overall aesthetic. I love how there is no obnoxious advertising placed throughout the content like the Oscars and GRAMMY websites.

In summary, none of the websites live up to the standards I had before beginning this project. All of them follow the same simple web design with a header on the home page, menu at the top, and information (images and links) underneath. Some of them contain product placement and advertisement that distracted from the real content, while others avoided that. All of them have good imagery (with the exception of The Golden Globes) that show the reader what the show stands for and represents.

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